The shop has found its success by customer service – both understanding how to help customers (the shop offers a free air pump/tools and is hands-on with buying decisions, for example) and by knowing what the customer will want next, like electric bikes. Varsity Bike has helped hundreds of thousands of customers satisfy their biking needs over its 13 years. The shop has a bike and air tube recycling program, and has a strong eco-friendly stance. Varsity Bike Shop offers the best variety of electric bikes in Minneapolis – more than 6 different varieties.