Varsity Bike & Transit

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Fashion Label Bikes and their Chinatown Knockoffs

As hard as I tried not to throw up while reading Whose Bike are You Wearing in The New York Times, I tasted bile a few times. The story is about bikes as fashion, and some people in the New York ad world are dropping up to $20k on these Dutch city bikes that come out under fashion labels. The only good news is that people who lack the sense to spend such a massive amount of cash on a workmanlike bike likely also lack the sense to correctly lock them up. I imagine I’ll find some Christian Dior wheels for sale on Craigslist any day now. I’ve always thought that whatever got people on bikes was good news, but the story here is that fashions will change, and someone getting into bikes as a component of their clothing likely won’t be around too long.

But I am happy to see these super cheap Linus city bikes that will be coming out next year. This is the Canal St. knock-off version of a fashionable bike. At about $300 each, these are made to ride and get locked around town.