If you have a crazy idea, chances are that Red Bull will sponsor you. Take this guy in Costa Rica. It looks like Red Bull gave him a ride to the bridge in one of their Niacin-powered mini cars, outfitted him with branded protective gear, and then made him ride across the bridge. It might not be a terribly difficult ride in terms of skill, but the consequences are steep. Drivers in Costa Rica must be used to this kind of lawlessness; none of them even threw garbage at the rider.