A Letter to Friends of Varsity

Hello Varsity Bike Friends,

I am sad to announce that Varsity Bike will be closing at the end of September. I really appreciate all of the support over the 24 years that we have been open. It has been a joy for me and I will miss the store and interacting with all of you greatly.

We are closing for a couple of reasons:

Online retail has made it more challenging as a brick and mortar store.
The business environment in Dinkytown has changed significantly, especially in the last five years.
Personally, I am choosing to invest my time in a different direction.

These factors have lead to the hard choice of closing the shop.

I am having a liquidation sale now. I hope that if you need anything bike related, you come down. The sale currently is 10% off all bikes, 20% off parts and accessories, and even greater discounts on special merchandise. We have some amazing deals on our remaining cargo and electric bikes. Yes, things will continue to be further discounted, but the good stuff goes first.

I would really appreciate it if you can spread the word of my sale any way you can.

I will be having a goodbye party at the shop on Saturday, September 14th, from noon until dark. Please come and join me celebrate a great run.

Thank you,
Rob DeHoff